- 00.
- Start here
- 01.
- An obligation to independence
- 02.
- Work isn’t war
- 03.
- Small teams
04. Profit motive
The tech industry is especially good at losing money. Growth is electric, but profits are elusive. We take an old school, economics 101 approach: Make more than you spend. That’s why we’ve been profitable every year we’ve been in business. It’s the responsible way to be reliable and take care of customers over the long haul.
- 05.
- Err on the side of do
- 06.
- Shape Up every six
- 07.
- We don’t sell you
- 08.
- 8/8/8
- 09.
- NOTASAP
- 10.
- The Fortune 5,000,000
- 11.
- Don’t emulate the office
- 12.
- Hours aren’t equal
- 13.
- On repeat
- 14.
- Meetings aren’t free
- 15.
- Bury the hustle
- 16.
- The trap of marginal thinking
- 17.
- Politicking
- 18.
- Two tokens of customer service
- 19.
- Pay people, not addresses
- 20.
- Small tech
- 21.
- Know no
- 22.
- Stayups
- 23.
- Thoughting vs. thinking
- 24.
- Fixed
- 25.
- Disagree and commit
- 26.
- Kick in the face, kick in the ass
- 27.
- Broadly speaking
- 28.
- Shots on goals
- 29.
- JOMO not FOMO
- 30.
- Miscommunication problems
- 31.
- Easy?
- 32.
- Ruby on Rails
- 33.
- Planning is guessing
- 34.
- Sleep on it
- 35.
- Companies aren’t families
- 36.
- Context > consistency
- 37.
- What’s in a name?