00. Start here
Welcome. This site is a catalog of ideas — signals — that drive us. We’re best known for making Basecamp and HEY, writing business and software books (Getting Real, REWORK, REMOTE, It Doesn’t Have to Be Crazy at Work, and Shape Up), and inventing the Ruby on Rails framework. Click the dot at bottom right to advance, or wander through the numbered list ad hoc. Have fun.
- 01.
- An obligation to independence
- 02.
- Work isn’t war
- 03.
- Small teams
- 04.
- Profit motive
- 05.
- Err on the side of do
- 06.
- Shape Up every six
- 07.
- We don’t sell you
- 08.
- 8/8/8
- 09.
- NOTASAP
- 10.
- The Fortune 5,000,000
- 11.
- Don’t emulate the office
- 12.
- Hours aren’t equal
- 13.
- On repeat
- 14.
- Meetings aren’t free
- 15.
- Bury the hustle
- 16.
- The trap of marginal thinking
- 17.
- Politicking
- 18.
- Two tokens of customer service
- 19.
- Pay people, not addresses
- 20.
- Small tech
- 21.
- Know no
- 22.
- Stayups
- 23.
- Thoughting vs. thinking
- 24.
- Fixed
- 25.
- Disagree and commit
- 26.
- Kick in the face, kick in the ass
- 27.
- Broadly speaking
- 28.
- Shots on goals
- 29.
- JOMO not FOMO
- 30.
- Miscommunication problems
- 31.
- Easy?
- 32.
- Ruby on Rails
- 33.
- Planning is guessing
- 34.
- Sleep on it
- 35.
- Companies aren’t families
- 36.
- Context > consistency
- 37.
- What’s in a name?