- 00.
- Start here
01. An obligation to independence
We have no investors, no board of directors, no eyes on an exit. We feel a moral obligation to exercise our independence. To do things no one would give us permission to do. To try things other companies would be afraid to try. To skip safe, and go for original.
- 02.
- Work isn’t war
- 03.
- Small teams
- 04.
- Profit motive
- 05.
- Err on the side of do
- 06.
- Shape Up every six
- 07.
- We don’t sell you
- 08.
- 8/8/8
- 09.
- NOTASAP
- 10.
- The Fortune 5,000,000
- 11.
- Don’t emulate the office
- 12.
- Hours aren’t equal
- 13.
- On repeat
- 14.
- Meetings aren’t free
- 15.
- Bury the hustle
- 16.
- The trap of marginal thinking
- 17.
- Politicking
- 18.
- Two tokens of customer service
- 19.
- Pay people, not addresses
- 20.
- Small tech
- 21.
- Know no
- 22.
- Stayups
- 23.
- Thoughting vs. thinking
- 24.
- Fixed
- 25.
- Disagree and commit
- 26.
- Kick in the face, kick in the ass
- 27.
- Broadly speaking
- 28.
- Shots on goals
- 29.
- JOMO not FOMO
- 30.
- Miscommunication problems
- 31.
- Easy?
- 32.
- Ruby on Rails
- 33.
- Planning is guessing
- 34.
- Sleep on it
- 35.
- Companies aren’t families
- 36.
- Context > consistency
- 37.
- What’s in a name?