Basecamp released its new email service, HEY, on June 15. It was supposed to be a calm, controlled product launch, but what followed was a period that CEO Jason Fried described as “chaotic, enthralling, (and) horrible.” Basecamp got into a public fight with Apple over the HEY iOS app and the...
HEY, Greatest HitsBasecamp design lead Jonas Downey was one of the first people to experiment with what would eventually become Hey, Basecamp’s newly launched email service. Jonas comes on REWORK to talk about building software for humans, preserving a sense of fun weirdness as a new product evolves, and managing a...
HEYWe’re starting a new series of bonus episodes called Going Remote. We’ll have different Basecampers answer questions about how they do their work remotely. In this first episode, design lead Jonas Downey talks about how he and his team collaborate with each other, give feedback, and communicate with...
Remote WorkIn 2004, fast food company Quiznos launched a national advertising campaign featuring animated rodent-like creatures screech-singing an ode to the chain’s toasted sub sandwiches. The TV commercials were instantly polarizing and lodged themselves in many viewers’ brains like a recurring fever dream....
Just For Fun